Brand Merchandise Design
Translating journalistic integrity into a tangible brand experience.
Translating journalistic integrity into a tangible brand experience.
To extend the brand's physical presence and foster community support, I designed a series of signature merchandise, including a canvas tote bag and a custom umbrella. The design centers on the core slogan, "Be a Witness to the Truth", utilizing bold, expressive typography and the brand's signature teal to create high-visibility statements for supporters of independent legal journalism.
The Witness Tote Bag: A minimalist canvas tote designed for daily utility. It features high-contrast, silk-screened typography that blends the brand's authoritative identity with a modern, streetwear-inspired aesthetic.
The Witness Umbrella: A custom-paneled compact design symbolizing "portable protection and clarity." The signature teal segment creates a bold contrast against the black canopy, ensuring brand presence even in a portable, everyday essential.